Proform Exercise Equipment – The Right Stuff, The Right Company
Proform Exercise Equipment, including their ellipticals, is known
to many who workout on a regular basis. What you may not know, though, is
the interesting company behind that equipment.
Current Company Ownership – A Sordid Tale
Proform is currently owned by Icon Health and Fitness. The Proform story,
though starts in nineteen seventy seven when two business majors at Utah
State, Gary Stevenson and Scott Watterson, founded a company called Weslo,
Inc. to cover the costs of their education. They started by importing
various items including marble products from countries like China. As the
fitness craze began to take hold in America, though, they began importing
and selling trampolines.
With the sales of these trampolines, they began to study the basis of the
fitness craze. They took steps in the nineteen eighties to expand their
fitness line in order to profit from the market craze. The product line
quickly expanded to include cross trainers, stationary bikes, rowing
machines, and home gyms. They chose to sell these products under the name
Proform Fitness. Proform was the first on the market with a space saving
treadmill. It had a deck that folded upright for storage. While most
treadmills now come standard with that design, Proform was the first to
In nineteen eighty eight, Proform merged with Weider Health and Fitness,
creating a health company giant. Since the merger, Proform has continued
to expand their line of equipment. Their elliptical cross trainer now tops
the market as one of the best available.
In 2005, the company did almost nine hundred million dollars in sales.
They have a little over three thousand employees, and that number
increases by about thirty percent each year as the company grows. The
chairman and CEO is David J. Watterson.
Elliptical Manufacturers ,
Proform Elliptical Reviews